A EUROSPORT TV SPECIAL BROADCAST
For the first time in the 30 year history of Shell Eco-marathon Europe, a special TV broadcast of the event will air on prime time on Eurosport this coming weekend. The 30-minute programme will follow the progress of the runners and riders in this year’s event and highlight the extraordinary achievements of young, aspiring engineers and their efforts to address the energy-efficiency challenge.
The programme was broadcasted in 20 languages to 133 million homes across 54 countries. It aired in Albania, Andorra, Armenia, Austria, Azerbaijan, Belarus, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, Georgia, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Kazakhstan, Kosovo, Kyrgyzstan, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malta, Moldova, Monaco, Montenegro, Morocco, Netherlands, Norway, Poland, Portugal, Romania, Russia, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, United Kingdom, Vatican State.
The program was translated in 20 languages – Bulgarian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hungarian, Italian, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Spanish, Swedish & Turkish.
The broadcast was supported by a six-part mini-series which goes behind-the-scenes with teams on the Road to Rotterdam as they design, build and make improvements to their cars.