Sven Herold | CEO LiveTube

Category archive: In The News

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TV 3.0 – companies, tomorrow’s TV providers?

What will the TV landscape look like in five years? The rapid technological development will not only completely change the TV market but the whole media market too.

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Branded content strategy

I have been interviewed by “The Channel”, the international media magazine of the Association for International Broadcasting (AIB) on the visual content strategy of Shell.  

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Lead Digital/ W&V: Corporate film goes TV documentation

I was interviewed by German media some weeks ago on the strategy of my creative team at Shell. I also talked about the future of TV. Read the full interview Lead Digital/ Erklaervideo (both articles German only)

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TV 3.0 – article on CP Wissen (German only)

CP Wissen just published my commentary about TV 3.0 and how the new market developments affect the broadcast industry and companies. Read also, why global players like Google and Apple will be the TV networks of tomorrow.

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