Sven Herold | CEO LiveTube

Category archive: TV market trends

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What is Branded Content?

This year I was asked many times the question “What is branded content”? And today I thought – why not telling the story of my team at Shell. Many would call us PR guys or marketing people. The truth is, we are all former TV journalists just by incident now sitting in a company and

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TV 3.0 – companies, tomorrow’s TV providers?

What will the TV landscape look like in five years? The rapid technological development will not only completely change the TV market but the whole media market too.

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Branded content strategy

I have been interviewed by “The Channel”, the international media magazine of the Association for International Broadcasting (AIB) on the visual content strategy of Shell.  

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CP Wissen – Unternehmen, die Fernsehanbieter von morgen?

Wie sieht die Fernsehlandschaft in fuenf Jahren aus? Die rasante Entwicklung der Technik wird nicht nur den Fernseh- sondern den gesamten Medienmarkt völlig verändern.

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A EUROSPORT TV SPECIAL BROADCAST

For the first time in the 30 year history of Shell Eco-marathon Europe, a special TV broadcast of the event will air on prime time on Eurosport this coming weekend. The 30-minute programme will follow the progress of the runners and riders in this year’s event and highlight the extraordinary achievements of young, aspiring engineers

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Lead Digital/ W&V: Corporate film goes TV documentation

I was interviewed by German media some weeks ago on the strategy of my creative team at Shell. I also talked about the future of TV. Read the full interview Lead Digital/ Erklaervideo (both articles German only)

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Power of original content

Joe Pulizzi, Founder at Content Marketing Institute has written a very interesting article on the dynamics of content creation. What he describes is very much the strategic approach for my new team at Shell. 10 marketing roles for the next 10 years  

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SAP TV 2.0, The Future of Video is Now!

We just re-launched the corporate video platform of SAP. When we planned this exciting new offering two months ago, we had one thing in mind — to create a simpler, clearer platform that provides the same friendly usability of favorite video sharing sites. And, for the first time, all content will be readily available for

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The new way of PR videos

I want to share one of our first film at SAP. I think the story and approach provides a good first idea where we are heading and how we want to use the power of storytelling to enhance brand and reputation for SAP.

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Crazy Korea: I-Phone app with video messages for lonely singles

Some months ago I was writing about a new hobby of Japanese men, using their iPhones and Nintendo DS consoles to to build virtual relationships with women. Now a new service opened in South Korea, where an inventor offers men virtual love on the iPhone. “Honey it’s me!” is warming lonely hearts with the voice

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Newspapers to die in the US in seven years

An Australian-based futurist, Ross Dawson, statet in his blog, that newspapers will cease to exist in the US within seven years. They will die in Britain and Iceland in 2019, in Canada and Norway in 2020 and in Australia in 2022.

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NewMedia-Boss Leaves

The German private TV network ProSiebenSat1 just announced that Dan Marks will leave the company due to personal reasons. Marks was member of the board since May, 1 2010. 

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Gesture recognition: Japanese men and their virtual girl friends…

When I was writing my post about gesture recognition I was not expecting, that this new technology could be used for such crazy things I read about on my trip to China two weeks ago.

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Hulu to extend services globally – danger for TV cable networks

After Hulu just announced its new pricing and subscription model for the US end of June and journalists were discussing the danger for Netflix , the company owned by News Corp, Disney and General Electric’s NBC Universal seems to have plans, to extend their services globally.

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News about Apple TV – 99 Cent Streaming TV Rentals

Apple is working on a new version of its product Apple TV as sources told blogger Ryan Lawler.

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3D Gesture Recognition – next big thing for TV

“Trial By Fire” is a large-scale interactive billboard experience that has pedestrians interacting with the display as if they were part of the upcoming movie, “The Sorcerer’s Apprentice,”. The system works with 3D gesture recognition, which I believe will be the next big thing for the TV market.

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Google’s ‘leanback’ will start in July/ Hulu on the playstation – the battle for the TV audience!

Google TV will start its new service ‘leanback’ already in July 2010. This is the first real step of Google into the television market. Hulu wants to be part of Sony’s playstation, which also is a strategy to show internet videos on the television in the living room. This also opens the door for new revenue models and real global campaigns. Everything is backed by a new market study by US-researcher Comscore.

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Germany’s largest private TV network sells news channel N24

After long time discussions about the future of N24, one of the two private news channels in Germany, ProSieben today announced to sell the channel to a consortium of managers of N24 and Stefan Aust (former chief editor of the famous German news magazin “Der Spiegel”).

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News about Google TV

Some blogs are reporting some news about the TV plans of Google

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Live local TV on mobile devices

The first signs of my vision for TV – “local content gets regional”.

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TV 3.0 – article on CP Wissen (German only)

CP Wissen just published my commentary about TV 3.0 and how the new market developments affect the broadcast industry and companies. Read also, why global players like Google and Apple will be the TV networks of tomorrow.

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Steve Jobs to reveal new Apple TV?

After a long very sunny weekend I will be working in Mannheim tomorrow and Tuesday at the SAP annual shareholder meeting. We expect several TV stations, radio reporters and some photographers.

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Top! Copyright Sven Herold 2017
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