Sven Herold | CEO LiveTube

Category archive: TV Media Relations

0

What is Branded Content?

This year I was asked many times the question “What is branded content”? And today I thought – why not telling the story of my team at Shell. Many would call us PR guys or marketing people. The truth is, we are all former TV journalists just by incident now sitting in a company and

Details
0

Branded content strategy

I have been interviewed by “The Channel”, the international media magazine of the Association for International Broadcasting (AIB) on the visual content strategy of Shell.  

Details
2

CP Wissen – Unternehmen, die Fernsehanbieter von morgen?

Wie sieht die Fernsehlandschaft in fuenf Jahren aus? Die rasante Entwicklung der Technik wird nicht nur den Fernseh- sondern den gesamten Medienmarkt völlig verändern.

Details
0

A EUROSPORT TV SPECIAL BROADCAST

For the first time in the 30 year history of Shell Eco-marathon Europe, a special TV broadcast of the event will air on prime time on Eurosport this coming weekend. The 30-minute programme will follow the progress of the runners and riders in this year’s event and highlight the extraordinary achievements of young, aspiring engineers

Details
0

Lead Digital/ W&V: Corporate film goes TV documentation

I was interviewed by German media some weeks ago on the strategy of my creative team at Shell. I also talked about the future of TV. Read the full interview Lead Digital/ Erklaervideo (both articles German only)

Details
0

SAP TV 2.0, The Future of Video is Now!

We just re-launched the corporate video platform of SAP. When we planned this exciting new offering two months ago, we had one thing in mind — to create a simpler, clearer platform that provides the same friendly usability of favorite video sharing sites. And, for the first time, all content will be readily available for

Details
0

The new way of PR videos

I want to share one of our first film at SAP. I think the story and approach provides a good first idea where we are heading and how we want to use the power of storytelling to enhance brand and reputation for SAP.

Details
0

Exclusive CNBC interview

In my function as TV head for SAP, me and my team were very busy around the companies earnings announcement on Tuesday. As part of our different activities we also had a CNBC team in our Walldorf headquarters. See some behind the scenes of the TV production.  

Details
2

TV 3.0 – article on CP Wissen (German only)

CP Wissen just published my commentary about TV 3.0 and how the new market developments affect the broadcast industry and companies. Read also, why global players like Google and Apple will be the TV networks of tomorrow.

Details
Top! Copyright Sven Herold 2017
Social Links:
GOOGLEPLUS
FACEBOOK
TWITTER
YOUTUBE
LINKEDIN
SKYPE