Sven Herold | CEO LiveTube

Corporate | SAP Helps Combat Illness In Africa

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Discover how a small clinic in South Africa is improving treatment of the chronically ill with the help of intelligent software.

 

CeBIT 2010 (2. bis 6. März)  (l-r) Der Präsident des BITKOM, Prof. Dr. August-Wilhelm Scheer, der spanische Ministerpräsident S.E. José Luis Rodríguez Zapatero, die Bundeskanzlerin der Bundesrepublik Deutschland Dr. Angela Merkel,  der Co-CEO der SAP AG, Snabe_CeBIT_Spaza_Shop

 

Outcome:

We brought the main character of the SAPTV film, the Spaza shop owner from Africa to the center stage at Cebit. The broad event integration  demonstrates the power of integrated storytelling and its impact on reputation, brand and sales.

– Massive international coverage (e.g. Reuters)
– McDermott Merkel Picture most used media asset
– Tremendous number of business leads resulting in sales uplift

 

 

Angela+Merkel+Bill+McDermott+2010+CeBIT+Technology+S-3K7s2NAcsl Angela+Merkel+Bill+McDermott+2010+CeBIT+Technology+UL0fBIlcXhDl CeBit-1

 

 

 

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