Sven Herold | CEO LiveTube

Tag archive: broadcast

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What is Branded Content?

This year I was asked many times the question “What is branded content”? And today I thought – why not telling the story of my team at Shell. Many would call us PR guys or marketing people. The truth is, we are all former TV journalists just by incident now sitting in a company and

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Report: Broadcast growth to outpace overall economy

Broadcasting revenue in 2011 is projected to grow 11% to 15%, and outpace the estimated U.S. gross domestic product increase of 3.8% to 5%, according to M.C. Alcamo & Co. Sinclair Broadcast Group, Nexstar Broadcasting and Belo Broadcasting were cited in the report for strong financial performance.  

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