Sven Herold | CEO LiveTube

Tag archive: content marketing

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What is Branded Content?

This year I was asked many times the question “What is branded content”? And today I thought – why not telling the story of my team at Shell. Many would call us PR guys or marketing people. The truth is, we are all former TV journalists just by incident now sitting in a company and

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A EUROSPORT TV SPECIAL BROADCAST

For the first time in the 30 year history of Shell Eco-marathon Europe, a special TV broadcast of the event will air on prime time on Eurosport this coming weekend. The 30-minute programme will follow the progress of the runners and riders in this year’s event and highlight the extraordinary achievements of young, aspiring engineers

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Power of original content

Joe Pulizzi, Founder at Content Marketing Institute has written a very interesting article on the dynamics of content creation. What he describes is very much the strategic approach for my new team at Shell. 10 marketing roles for the next 10 years  

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