Sven Herold | CEO LiveTube

Tag archive: creative development

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What is Branded Content?

This year I was asked many times the question “What is branded content”? And today I thought – why not telling the story of my team at Shell. Many would call us PR guys or marketing people. The truth is, we are all former TV journalists just by incident now sitting in a company and

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Branded content strategy

I have been interviewed by “The Channel”, the international media magazine of the Association for International Broadcasting (AIB) on the visual content strategy of Shell.  

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A EUROSPORT TV SPECIAL BROADCAST

For the first time in the 30 year history of Shell Eco-marathon Europe, a special TV broadcast of the event will air on prime time on Eurosport this coming weekend. The 30-minute programme will follow the progress of the runners and riders in this year’s event and highlight the extraordinary achievements of young, aspiring engineers

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Lead Digital/ W&V: Corporate film goes TV documentation

I was interviewed by German media some weeks ago on the strategy of my creative team at Shell. I also talked about the future of TV. Read the full interview Lead Digital/ Erklaervideo (both articles German only)

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Power of original content

Joe Pulizzi, Founder at Content Marketing Institute has written a very interesting article on the dynamics of content creation. What he describes is very much the strategic approach for my new team at Shell. 10 marketing roles for the next 10 years  

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My new visual team and first film examples

Many of you might have seen the job profiles last year, and that we were looking for TV journalists across Europe, the Americas, Asia, China and Australia. It took me almost one year to get this new team together. But since April everyone is in place and producing –  time for me to provide an

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TV documentary series “The Road To Houston”

The Shell Eco-marathon Americas is a unique competition that brings together more than 100 teams and thousands of students from across the Americas to battle for ultra-energy efficiency. The final competition took place on the streets of Downtown Houston in April 2013. We embedded three camera crews with student teams in Canada, North America and Brazil

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Film: The Karoo – an answer to South Africa’s energy needs?

My colleague Mark Lappin was down in South Africa with a camera crew telling the story of South Africa’s vast Karoo region. He followed a team from Shell as they travel across the region and hear the hopes and concerns of local people about energy companies moving in.

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