Sven Herold | CEO LiveTube

Tag archive: original content

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A EUROSPORT TV SPECIAL BROADCAST

For the first time in the 30 year history of Shell Eco-marathon Europe, a special TV broadcast of the event will air on prime time on Eurosport this coming weekend. The 30-minute programme will follow the progress of the runners and riders in this year’s event and highlight the extraordinary achievements of young, aspiring engineers

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Power of original content

Joe Pulizzi, Founder at Content Marketing Institute has written a very interesting article on the dynamics of content creation. What he describes is very much the strategic approach for my new team at Shell. 10 marketing roles for the next 10 years  

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