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What is Branded Content?

This year I was asked many times the question “What is branded content”? And today I thought – why not telling the story of my team at Shell. Many would call us PR guys or marketing people. The truth is, we are all former TV journalists just by incident now sitting in a company and

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Branded content strategy

I have been interviewed by “The Channel”, the international media magazine of the Association for International Broadcasting (AIB) on the visual content strategy of Shell.  

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CP Wissen – Unternehmen, die Fernsehanbieter von morgen?

Wie sieht die Fernsehlandschaft in fuenf Jahren aus? Die rasante Entwicklung der Technik wird nicht nur den Fernseh- sondern den gesamten Medienmarkt völlig verändern.

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A EUROSPORT TV SPECIAL BROADCAST

For the first time in the 30 year history of Shell Eco-marathon Europe, a special TV broadcast of the event will air on prime time on Eurosport this coming weekend. The 30-minute programme will follow the progress of the runners and riders in this year’s event and highlight the extraordinary achievements of young, aspiring engineers

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Lead Digital/ W&V: Corporate film goes TV documentation

I was interviewed by German media some weeks ago on the strategy of my creative team at Shell. I also talked about the future of TV. Read the full interview Lead Digital/ Erklaervideo (both articles German only)

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Power of original content

Joe Pulizzi, Founder at Content Marketing Institute has written a very interesting article on the dynamics of content creation. What he describes is very much the strategic approach for my new team at Shell. 10 marketing roles for the next 10 years  

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My new visual team and first film examples

Many of you might have seen the job profiles last year, and that we were looking for TV journalists across Europe, the Americas, Asia, China and Australia. It took me almost one year to get this new team together. But since April everyone is in place and producing –  time for me to provide an

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TV documentary series “The Road To Houston”

The Shell Eco-marathon Americas is a unique competition that brings together more than 100 teams and thousands of students from across the Americas to battle for ultra-energy efficiency. The final competition took place on the streets of Downtown Houston in April 2013. We embedded three camera crews with student teams in Canada, North America and Brazil

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Film: The Karoo – an answer to South Africa’s energy needs?

My colleague Mark Lappin was down in South Africa with a camera crew telling the story of South Africa’s vast Karoo region. He followed a team from Shell as they travel across the region and hear the hopes and concerns of local people about energy companies moving in.

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SAP TV 2.0, The Future of Video is Now!

We just re-launched the corporate video platform of SAP. When we planned this exciting new offering two months ago, we had one thing in mind — to create a simpler, clearer platform that provides the same friendly usability of favorite video sharing sites. And, for the first time, all content will be readily available for

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Crazy Korea: I-Phone app with video messages for lonely singles

Some months ago I was writing about a new hobby of Japanese men, using their iPhones and Nintendo DS consoles to to build virtual relationships with women. Now a new service opened in South Korea, where an inventor offers men virtual love on the iPhone. “Honey it’s me!” is warming lonely hearts with the voice

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RIM showed new so-called Playbook/ Answer to IPad

Blackberry tonight unveiled its tablet which aims at businesses. The product was highly anticipated as an answer to the IPad which was showcased by Apple earlier.

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Gesture recognition: Japanese men and their virtual girl friends…

When I was writing my post about gesture recognition I was not expecting, that this new technology could be used for such crazy things I read about on my trip to China two weeks ago.

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News anchor will become new spokesperson of German chancellor Merkel

Steffen Seibert a very prominent German news anchor will become responsible for German chancllor Merkel’s communication activities. He will also be her spokesperson. Seibert takes over this job from Ulrich Wilhelm and will start his new job August 11.

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3D Gesture Recognition – next big thing for TV

“Trial By Fire” is a large-scale interactive billboard experience that has pedestrians interacting with the display as if they were part of the upcoming movie, “The Sorcerer’s Apprentice,”. The system works with 3D gesture recognition, which I believe will be the next big thing for the TV market.

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Welcome

Hi there, I just started this blog today and wanted to write a short welcome message. Stay tuned, there will come a lot more content about the life of a very busy  TV professional (TVjunkie.. ) See you soon again on The Daily Herold 🙂 Sven

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