The new way of PR videos
I want to share one of our first film at SAP. I think the story and approach provides a good first idea where we are heading and how we want to use the power of storytelling to enhance brand and reputation for SAP.
Have a look at this video:
From my opinion it gives a good idea, where we (SAP) want to go with PR videos. Less messaging but more a journalistically approach.
Actually we were also accompanied by a TV team from Deutsche Welle (German TV). They already broadcasted their story some weeks ago.
Please also read the blog post of our reporter Thomas Leonhardi, who was in Ghana for SAP TV.
Thomas and colleagues filmed three stories. We will publish the other ones in the next weeks. Here is a sneak preview 🙂
Happy to hear your feedback.